HIPPEAS‘ founder, investor, and CEO of Green Park Brands, Livio Bisterzo, worked in close collaboration with an international brand design firm, Jones Knowles Ritchie, in developing a vision for his brand that will transform it into a leader in the global snacks market. After several meetings, the brand has a lineup of deals with retail heavyweights such as Starbucks, Holland & Barrett, As Nature Intended, Boots, and WH Smiths.
HIPPEAS consists of gluten-free, organic chickpea puffs, kosher, vegan, 100 calories for each pack, a rich fiber source, and a good source of protein (3 grams). The product targets health and socially alert consumers on standard.co.uk. Today, the product is one of Starbucks’ grab-and-go snacks. HIPPEAS’ flavors such as Far Out Fajita and Vegan White Cheddar can be purchased at over 7,500 Starbucks locations in the U.S.
The high quality and budget-friendly nature of HIPPEAS qualifies it as the next worldwide adored snack brand. Bisterzo believes that the brand will rule the global market and earn customer loyalty. The new product comes in Pepper Power (sea salt and pepper), Far Out Fajita (a mixture of paprika, cumin, & Chili), In Herbs We Trust (Oregano &thyme, rosemary), and Sweet & Smoking (a perfect blend of paprika spice, Onion & smoked sea salt).
Read more: Hippeas – Give Peas A Chance
Livio Bisterzo is a prominent Italian entrepreneur, who resides in Los Angeles and married with three kids. In 1999, the young Bisterzo relocated to the UK to pursue his higher studies. He joined the London-based University of the Arts and earned his business degree. He ventured into entrepreneurship in 2003 and established an event business. He proceeded to build a business portfolio of consumer brands, hospitality, and other lifestyle businesses. Bisterzo’s innovative brands have featured in major magazines and newspapers such as Vanity Fair, The Times, Harpers, The FT, and Esquire
In 2011, Livio Bisterzo acquired a Danish beverage business known as Little Miracles, an organic mixture of Tea and Juice. The brand turned out to be one of the fastest growing beverage businesses in Europe and won several global awards. In 2015, he established Green Park Holdings, a revolutionary food firm in the rapidly expanding nutrition and health sector. The mission of the food company was to create innovative food and beverages brands. Its first brand was HIPPEAS, and it was officially introduced to the market in 2016. Bisterzo takes feedback from clients seriously and strives to develop products that address specific dietary needs.
Learn more about Livio Bisterzo: https://www.instagram.com/liviobisterzo/