Nathaniel Ru and three of his campus friends have always been passionate about healthy eating in a world where healthy lifestyles have taken a back seat in most people’s lives. It was with this in mind that this group of friends sort to start an eatery that practiced healthy eating by serving customers farm fresh food. After a lot of persistence and determination, Sweetgreen was born. This farm to fork eatery has grown rapidly to open more than 64 eating joints in the six years of its operation.
About Nathaniel RU
Nathaniel Ru is an alumnus of Georgetown University, where he obtained a Bachelor of Science degree in finance. As staunch believers of healthy eating, he and two of his friends from campus have gone ahead to open Sweetgreen which is a fast food eatery exclusively serving fresh, tasty and healthy salads. Nathaniel lives by the mantle that everything that one does should last beyond that person’s life.
As the co- founder as well as the co-chief executive officer, Nathaniel ensures that Sweetgreen is not just a restaurant but also a lifestyle brand. As an executive in Sweetgreen Nathaniel ensures that every restaurant abides by five core values designed to ensure that they serve the community in a wholesome and impactful way. Nathaniel strategizes on new locations where to open their signature salad bars which take precision and real estate ingenuity.
Sweetgreen is a chain of fast food eateries that serve fresh and tasty healthy salads. These eateries have become very popular and have expanded from one joint in August 2007 to the over 64 joints spread all over the United States. The chain of healthy eating restaurants ensures that they have quality fresh salads and encourage their employees to give 110% which keeps customers coming back and bringing others. The company also engages local farmers in areas where they open stores which ensure a consistent supply of fresh produce.
Sweetgreen also has a food and music festival that has gained a large following where people come together to celebrate music as they enjoy healthy culinary treats. The stores also have a mobile application that allows customers to pay at the counter. They also have a loyalty program for their clients who attain a ‘green’ status upon spending $100. This status allows a certain percentage of their purchase to be used to teach healthy eating to underprivileged children.