Nathaniel Ru (Sweetgreen’s Co-Founder) – The New Face Of Food Entrepreneurship

Nathaniel Ru and three of his campus friends have always been passionate about healthy eating in a world where healthy lifestyles have taken a back seat in most people’s lives. It was with this in mind that this group of friends sort to start an eatery that practiced healthy eating by serving customers farm fresh food. After a lot of persistence and determination, Sweetgreen was born. This farm to fork eatery has grown rapidly to open more than 64 eating joints in the six years of its operation.


About Nathaniel RU


Nathaniel Ru is an alumnus of Georgetown University, where he obtained a Bachelor of Science degree in finance. As staunch believers of healthy eating, he and two of his friends from campus have gone ahead to open Sweetgreen which is a fast food eatery exclusively serving fresh, tasty and healthy salads. Nathaniel lives by the mantle that everything that one does should last beyond that person’s life.


As the co- founder as well as the co-chief executive officer, Nathaniel ensures that Sweetgreen is not just a restaurant but also a lifestyle brand. As an executive in Sweetgreen Nathaniel ensures that every restaurant abides by five core values designed to ensure that they serve the community in a wholesome and impactful way. Nathaniel strategizes on new locations where to open their signature salad bars which take precision and real estate ingenuity.



About Sweetgreen


Sweetgreen is a chain of fast food eateries that serve fresh and tasty healthy salads. These eateries have become very popular and have expanded from one joint in August 2007 to the over 64 joints spread all over the United States. The chain of healthy eating restaurants ensures that they have quality fresh salads and encourage their employees to give 110% which keeps customers coming back and bringing others. The company also engages local farmers in areas where they open stores which ensure a consistent supply of fresh produce.


Sweetgreen also has a food and music festival that has gained a large following where people come together to celebrate music as they enjoy healthy culinary treats. The stores also have a mobile application that allows customers to pay at the counter. They also have a loyalty program for their clients who attain a ‘green’ status upon spending $100. This status allows a certain percentage of their purchase to be used to teach healthy eating to underprivileged children.


How EOS Upset The Beauty Aisle And A Centuries-Old Industry

In an article by Fast Company, the amazing story behind EOS was finally revealed. The small startup company came out of nowhere and upset a century-long lip balm standard. Before EOS, consumers had to make a decision between numerous tubes of lip balm that offered differences only in flavor and brand.

Eight years ago, shelves of places like Walmart, Target, and Walgreens began filling with brightly-colored orbs of lip balm made by the company EOS. Magazines began raving about the product and the amazing flavors. Then, celebrities were noticed using the amazing product; Kim Kardashian, Miley Cyrus, and Christina Aguilera were among them. Today, online merchants like Amazon sell EOS products too.

Evolution of Smooth ( quickly became a product everyone was talking about, and purchasing. They very quickly became the second best-selling lip balm in the entire country, surpassing centuries-long products like Chapstick and Blistex and becoming a $250 million company. EOS sells over 1 million of those colorful orbs per week and their future looks continuously promosing.

Sanjiv Mehra, co-founder of EOS, joined with Craig Dubitsky and Jonathan Teller in an effort to shake up the beauty aisles of drugstores. The category of lip balm seemed like an obvious choice for in need of innovation since most products were indistinguishable from each other. Most lip balm brands were driven purely by cutting costs and competing on price. The team saw their opportunity to change the standard.

Even though lip balms had previously been treated as a unisex product, EOS knew that studies had shown that it was product used mostly by women. They also knew that women didn’t find the product fun or enjoyable, just necessary. The EOS team saw an opportunity to market a lip balm product to women that could deliver them some sort of delight.

Thus, the EOS lip balm was created. The product they created engaged all five senses, from the way it smelled, to the way it tasted and how the orbs felt. Their lip balm was price competitive and all organic to-boot. EOS created success with “the lip balm that makes you smile.”

Visit the Evolution of website and Amazon product page to make a purchase.

What Are Some Common Photography Mistakes?

It is always interesting how some people can take great pictures while other people can never seem to take decent pictures. There are a variety of reasons why some people can take what appear to be excellent pictures on and other people appear to struggle. The difference between the two situations is sometimes very simple. In some cases, the people who tend to take poor quality pictures have certain things that they are doing that are causing the photo problems.

There are common mistakes that many people make all the time regarding photos. The mistakes can be corrected easily by simply understanding what not to do related to taking pictures on Poor pictures are usually caused more by what people should not be doing instead of what they are doing. As a result, many people can improve their pictures tremendously by just avoiding certain common mistakes.

Although there are numerous mistakes that people can make regarding taking photos, there are around 10 mistakes that cause the most problems with photos. People can determine in a few minutes what is the cause of their photo problems by eliminating any of the common mistakes that they are making.

Adrian Jose Velasquez Figueroa provides a list of common mistakes that people make concerning taking pictures. Many people respect the advice and tips offered by Adrian Jose Velasquez Figueroa. Known as a talented and skillful taker of photos, he has a following of people regarding his photo information.

10 common mistakes that Adrian Jose Velasquez Figueroa suggest that people avoid involving taking pictures include:

1. The majority of the pictures are taken while traveling
2. The composition is not correct.
3. Photographs are not consistent.
4. The shots are not sharp enough.
5. The person taken the picture is not close enough.
6. HDR is excessive.
7. People take too many pictures.
8. The level of black and white is not correct.
9. The colors are too strong.
10. There is no topic.

Adrian Jose Velasquez Figueroa is a man of many talents. While he is an excellent photographer, he is also an excellent businessman. Adrian Jose Velasquez Figueroa is an executive in Panama where he holds several executive positions spread out over multiple companies.

In addition to his talents as a photographer and as a businessman, Adrian Jose Velasquez Figueroa is also a community leader. He takes time to help out with many causes in the Panama community.

Learn more about Adrian Jose Velasquez Figueroa:

The Versatile Professional Career of Dick DeVos

Dick DeVos is an investing genius, founder of successful firms, politician, and one of the world’s prominent philanthropists. He hails from Michigan, and he is the son of Richard DeVos, the co-founder of the recognized Amway Corporation. DeVos is a loyal supporter of Democratic politics and causes. Dick DeVos even participated in the heatedly contested Michigan gubernatorial race of 2006. However, Jennifer Granholm won the election.

Brief history

DeVos was born to Richard DeVos and Helen June in Grand Rapids, Michigan back in 1955. Since their family business was operating in the basement of their home, DeVos handled simple duties such as greeting attendees and clearing plates during Amway’s annual conferences. Read more: Amway heir Dick and Betsy DeVos move into sprawling 22,000-square-foot mansion

Doug, his brother, was also involved in Amway Corporation as he was growing up. The role of these two brothers grew to address gatherings and giving product demonstrations. DeVos received his high school education from the Forest Hills System.

DeVos is a graduate of Northwood University with a degree in business administration. He supports education initiatives, and he has received honorary doctorates from several institutions of higher learning such as Northwood University, Grove City College, as well as Central Michigan University. He established Education Freedom Fund that paid tuition fees for over 4,000 economically disadvantaged children in Michigan.

Career accomplishments

DeVos launched his business career at Amway Corporation in 1974, serving in the department such as manufacturing, finance, research and development, and sales. The company appointed him as the VP responsible for managing its branches in 18 countries.  Learn more about Dick DeVos:

He leveraged his in-depth knowledge in operations leadership to oversee the identification of new markets. Additionally, for the first time since the establishment of Amway Corporation, the overseas sales exceeded the national sales. Orlando Magic Basketball became a subsidiary of Amway Corporation, and DeVos secured the position of the President of the team.

The restructuring of Amway

After his contract with Orlando Magic ended, DeVos rejoined Amway as the president, filling in for his father who had retired. He led the company into opening new service centers in over 50 countries across the six continents. In 2000, he implemented a radical corporate restructuring that resulted in the establishment of Alticor.

Alticor harbors Amway and other subsidiary corporations. Upon retiring from Alticor in 2002, DeVos rejoined The Windquest Group as the President. The company has vested interests in technology, health, manufacturing, finance, and other industries. It invests in technologies that are environmentally friendly and economically sustainable.