Boasting of a hugely prosperous career, serial entrepreneur Adam Goldenberg is well accustomed to ‘big years.’ Throughout his career, Adam has enjoyed unparalleled success, going way back to the late nineties. His first notable transaction was the sale of his gaming enterprise to Intermix. He later established Intelligent Beauty, which flourished rapidly, allowing him to team up with Don Ressler to inaugurate JustFab.
Within its short period of operation, JustFab has gained enormous traction among its followers. This is signal that Adam Goldenberg’s foresight is not dumbfounded, and will eventually come to pass. Through the purchase of the footwear franchise ShoeDazzle and a couple of fundraisers, JustFab came up with an enormous $55 million. Further, the company has adopted a unique way of marketing, using celebrity stylists. This strategy has proven to be a huge success, as it has resulted in the extensive growth of the firm, with new subsidiaries being established on hudl.com. Fabletics, a strong outfit brand, is one of the divisions of JustFab that ascribes its inception to this initiative.
Adam Goldenberg revealed that the unprecedented success is as a consequence of focusing on metrics. He stated that by keeping a keen eye on user data, the institution could react promptly and appropriately to evolving trends. Adam further said that all sides are considered while analyzing the statistics –both positive and adverse. With the sharing of undesirable numbers, staff identify where it all went wrong, go back to the drawing board, and formulate corrective strategies.
Additionally, JustFab considers client opinions’ as a key pillar in the company’s operations. However, this policy was embraced at a steep price. In early days, the business incurred losses, primarily because customers thought their products were exorbitantly overpriced. As a consequence, the firm created a task force whose sole job is to interact with the clientele to determine the price ranges that work for both parties.
Though academic and professional credentials are scrutinized during employee intakes at JustFab, they are not the primary determinants for hiring. In addition to the prerequisites mentioned above, the establishment looks for passionate individuals. Adam disclosed that the fashion industry demands zealous personalities. If not, it is just a recipe for disaster. The importance of this character to the enterprise is underlined by its mantra, which is ‘Be Passionate.’
Moreover, JustFab provides mentorship to the outstanding employees of the form. In Adam’s opinion, executives should drop average workers for top achievers. He argued that empowering exemplary minds will prove to be more efficient than trying to bridge the gap by seeking to improve below par staff.