These days, what consumers buy has a lot to do with the influence of other customer’s opinions. They look at the reviews as though reputable friends have written them. Fabletics, the active wear company, is using crowd-sourced actions to their advantage.
Since 2013, Fabletics has made over $235 million dollars and has more than one million subscribers.
The Corporate Marketing Officer of Fabletics, Shawn Gold acknowledges much of the success of the business comes down to reviews-centric strategies. Fabletics expanded so fast because of the customer’s feedback about their products.
They realized that “the power of the crowd” could result in more sales, improve commitment to the brand and keep the consumer coming back again.
People are making purchases from their devices more than ever before, and it is common for them to check out what others are saying about the company through reviews. This process is part of their research, and plays a crucial role if they will buy or not.
Findings from BrightLocal found that 84% of individuals believed in reviews as though it was coming from somebody they know. The numbers continue to increase each year, since the study was originally created.
The problem is that consumers do not trust the conventional advertising and marketing many companies have in place. They want the real truth about the brand; from their fellow shoppers because their opinions foster confidence, power and it make them feel secure.
Fortunately, Fabletics understood this and took a chance in obtaining their subscriber’s reviews and placing them where potential customers can see them, showing they are comfortable in being transparent.
Fabletics is so concerned about pleasing their shoppers, they gather a variety of data on them to make sure they are creating what their consumers desire.
They also respond to thousand of their customers and on Trustpilot website, they have approximately 30,000 reviews and have a high TrustScore of 8.2.
The feedback continues to grow…
According to TechStyle Fashion Group, the parent company of Fabletics, many companies fail to place themselves in their customer’s position. They feel as though they know what the company wants. Fabletics does not do this.
They leverage their subscriber’s data and truly listen to their feedback, and creating what they want. These actions from Fabletics, leads to customers receiving exactly what they asked for, which leads to happy and loyal shoppers.
Actress Kate Hudson represents the Fabletics’ Brand. She became immersed in this “athleisure” wear and she continues to monitor all details, from the choice of fabrics and colors, to the design creation and sale data.
She was the one who that directed the company to upgrade their customer service department for better communication with their subscribers. This resulting in crowd-sourcing data, to make certain the proper amount of inventory was in place, much to their shopper’s delight.
Thanks to Kate Hudson and the crew at Fabletics, the company has grown tremendously and they are building additional brick and mortar stores around the country.
To discover more about the fresh athleisure wear Fabletics has to offer for your personal lifestyle, take the Lifestyle Quiz.