Why Kate Hudson Loves Her Fabletics Brand of Athletic Wear

While many know Kate Hudson as a talented actress, she has often jokingly stated that she was only almost famous until she went over to Fabletics fame. Since 2015, Kate has been actively involved in all aspects of the business in running this fashion company. Known for their fabulous athleisure wear, Fabletics uses an untypical way to run their successful fashion business. These entrepreneurs leverage the power of the crowd to further their business goals. This is done by utilizing a highly technical computer program that has the ability to track clothing purchases, customer preferences, customer product reviews and customer input from surveys and more.


This company promotes an effective Lifestyle Quiz which every customer is ardently urged to take. The results are rather surprising to the taker. While they believe that they know their shopping preferences, this quiz often proves that wrong. Instead, the happy customer learns their correct clothing size, their design style suited for their figures, appropriate color selections that favor their skin tones, clothing cuts that look good on their frame and types of fabrics that they would look best wearing. In addition, the quiz reveals the customers stated normal activity level that allows them to choose the best active wear made for that activity level.


All of these quiz results are uploaded to a computer program, but the customer remains anonymous. This, plus other customer information helps determine the direction this company will take next. Truly, this is a company that relies on customer satisfaction. With Kate at the helm, women are assured that attention to those small details will be made. Kate’s wonderful style sense is seen in the designs she endorses and even is proud to be seen in public settings wearing. Kate also manages to keep the costs of these finer athletic styled clothing pieces exceptionally affordable for the everyday woman.


Fabletics is certainly set far above the rest of this style of clothing competetors. Their use of finer fabrics, sturdy construction, excellent tailoring and cute designs are awesome enough. The mix and match options, plus the gorgeous color choices only add to the attractiveness of this fine brand of so incredibly comfy clothing. While suitable for running a marathon, these clothes are beautiful enough for a date with a special someone. There is no need to change, as these clothes go from morning to evening with ease, comfort and terrific style.

“Fabletics – Using Evaluations To Their Advantage”

These days, what consumers buy has a lot to do with the influence of other customer’s opinions. They look at the reviews as though reputable friends have written them. Fabletics, the active wear company, is using crowd-sourced actions to their advantage.


Since 2013, Fabletics has made over $235 million dollars and has more than one million subscribers.


The Corporate Marketing Officer of Fabletics, Shawn Gold acknowledges much of the success of the business comes down to reviews-centric strategies. Fabletics expanded so fast because of the customer’s feedback about their products.


They realized that “the power of the crowd” could result in more sales, improve commitment to the brand and keep the consumer coming back again.


People are making purchases from their devices more than ever before, and it is common for them to check out what others are saying about the company through reviews. This process is part of their research, and plays a crucial role if they will buy or not.


Findings from BrightLocal found that 84% of individuals believed in reviews as though it was coming from somebody they know. The numbers continue to increase each year, since the study was originally created.


The problem is that consumers do not trust the conventional advertising and marketing many companies have in place. They want the real truth about the brand; from their fellow shoppers because their opinions foster confidence, power and it make them feel secure.


Fortunately, Fabletics understood this and took a chance in obtaining their subscriber’s reviews and placing them where potential customers can see them, showing they are comfortable in being transparent.


Fabletics is so concerned about pleasing their shoppers, they gather a variety of data on them to make sure they are creating what their consumers desire.


They also respond to thousand of their customers and on Trustpilot website, they have approximately 30,000 reviews and have a high TrustScore of 8.2.


The feedback continues to grow…


According to TechStyle Fashion Group, the parent company of Fabletics, many companies fail to place themselves in their customer’s position. They feel as though they know what the company wants. Fabletics does not do this.


They leverage their subscriber’s data and truly listen to their feedback, and creating what they want. These actions from Fabletics, leads to customers receiving exactly what they asked for, which leads to happy and loyal shoppers.


Actress Kate Hudson represents the Fabletics’ Brand. She became immersed in this “athleisure” wear and she continues to monitor all details, from the choice of fabrics and colors, to the design creation and sale data.


She was the one who that directed the company to upgrade their customer service department for better communication with their subscribers. This resulting in crowd-sourcing data, to make certain the proper amount of inventory was in place, much to their shopper’s delight.


Thanks to Kate Hudson and the crew at Fabletics, the company has grown tremendously and they are building additional brick and mortar stores around the country.


To discover more about the fresh athleisure wear Fabletics has to offer for your personal lifestyle, take the Lifestyle Quiz.

Kate Hudson And Fabletics: Leveraging The Power Of The Crowd

Successful brands like Kate Hudson’s online subscription fashion company Fabletics are able to become industry leaders because of their ability leverage the power of the growing crowd attracted to their brand. Many consumers purchase items because they see crowds of people buying them and giving them positive reviews. Savvy brands capitalize on this type of consumer behavior by creating review-centric marketing strategies. Since its launch in 2013, Fabletics has done just that. The company’s revenues have grown over 200% to more than $235 million annually through the use of positive user reviews and the power of the crowd.


Positive consumer reviews drive more and more people to buy Fabletics products. It also improves customer loyalty as well as customer retention. This is true for brands in every industry. Consumers trust reviews. They see them as unsolicited, honest assessments of products and brands. Fabletics has a significant online profile and modern consumers increasingly get the information they need to make buying decision via the internet. They crowdsource their buying decisions and almost 90% of consumers trust online reviews. And the percentage of consumers that buy this way keeps growing.


Consumers no longer trust traditional advertising and marketing as much as they did in the past. The power to decide what products are good and should be bought now rests in the hands of the crowd. Smart brands like Fabletics understand this and know how to use the power of the crowd effectively. Research shows over 30% of consumers regularly do online research and read reviews. About 60% of consumers say a negative review can make them ignore a brand. So brands like Fabletics work hard to maintain a positive reputation. They include reviews in their marketing campaigns to drive purchases because many more consumers look up product reviews more often than prices. Great reviews means increased revenue.


Fabletics consistently engages their consumer-members online. The clothing and accessories they carry in their brick-and-mortar stores is based on what customers say they like in their reviews and other communications with the company. The Fabletics membership form asks about fashion preferences. This information is used to decide what clothing the company will offer for sale. Kate Hudson and the Fabletics staff use this information to understand what their customers want and give it to them. By using authentic, genuine customer reviews, Fabletics attracts countless new members each year.


Positive reviews lower customer acquisition costs and improve search engine results page ranking. Fabletics’ focus on top-quality customer service and excellent products results in great customer reviews and attracts more customers to the brand. Positive consumer reviews of Fabletics draws consumers into their purchasing funnel. The company also invests heavily in creating channels through which they can develop dialogue and relationships with consumers. This leads to more positive reviews. Kate Hudson and her staff have made leveraging the power of the crowd an art. One based on cutting-edge scientific study. By writing positive reviews of Fabletics products, the consumer actually recruits new members for the brand.

Fabletics Succeeding in Amazon’s World

Prevailing in Fashion when Amazon presently controls 20% of the form web based business market is no easy accomplishment yet that is the thing that Kate Hudson’s Fabletics is doing, growing a $250 million business in three years. A portion of “activewear” development at Fabletics utilizes a membership technician to pitch garments to its clients. The preface is basic. Clients like brands that are optimistic and that push the individual a bit. Blend this with accommodation and enrollment and you have an efficient combination.


High esteem brands have generally been characterized by cost and nature of the merchandise but more recent financially focused moves imply this mix is no longer sufficient. Rather, things like last-mile benefits, client encounters, mark acknowledgment, restrictive plan, and gamification components are progressively vital to the new determiners of what is high-esteem to the present day shopper.


Fabletics supports “turn around showrooming”


Dissimilar to partners who are “getting slaughtered” by showrooming, where individuals browse offline then purchase things less expensive somewhere else, Fabletics have turned the business model around. Rather than a negative, Fabletics have transformed browsing into a positive. Fabletics could have gone the traditional route however their present methodology empowers them to fabricate connections. They are depending on becoming acquainted with the nearby markets more effectively through occasions and different exercises. Subsequently, half of the general population that stroll through the entryway are as of now individuals, and another 25% get to be individuals in store.


Development is because of an emphasis on openness, individuals and culture


Fabletics is not without its difficulties. As the organization develops and moves into new domains (and with new contenders) the adjusted way of life, purchaser training, and client encounter is by all accounts paying off.“ The growth rate for the brand is 35% year after year“ said Shawn Gold, Corporate Marketing Officer for parent organization TechStyle Fashion Group. “Growth is a factor of having a quality product at a great price, an authentic spokesperson and in-house media and creative teams that scale Fabletics across 10 counties based on data science and return on investment”, he included.


And from a buyer’s point of view, well, they are very satisfied as you are going to see :


“For the price paid, the quality is much higher than I was expecting. The leggings rival the quality of the Lululemon Underwunders I own: They are thick (no see through issues here – I had one of my yoga instructors confirm that too); they have great compression (i.e. they make my legs and booty look good); they hold their shape and compression over time; and they don’t fade. The tops have been really soft and high quality too.”


Each and every customer was fully satisfied with the products Fabletics have offered and they sure have their reasons!

CEO of JustFab Puts The Fabulous in Athleisure Wear

“Fitness should be a passion.” says Don Ressler, CEO of JustFab in an interview with Christina Marcanccini. Ressler’s wife, Ginger, feels “People live everyday lives in their comfortable clothes, yet they also want to look good in them.” Fabletics is a fashion athletic brand that takes people from the work out to the rest of the day at a price that people can afford. Fabletics is now a well-renowned brand in the athleisure category. Recently, the company aired a commercial on its website featuring Kate Hudson and the Fabletics brand of athletic wear.

JustFab was founded by Don Ressler and Co-Founder Adam Goldenberg in March of 2010. This an online subscription fashion retailer carries clothing, handbags, shoes, jewelry and denim. It also carries a portfolio of five online subscription service brands such as: Fabletics and ShoeDazzle. Membership costs $39.95 per month whereupon a survey is completed regarding their fashion preferences. At the beginning of each month a computer generated personal stylist selects items based on the preferences in the survey. The member can choose to skip that months picks all together without charge, choose the selections, or request new selections. JustFab has expanded in to Germany, Canada, Spain, and the United Kingdom. There are over ten million subscribers to JustFab in the United States.

Don Ressler is Co-Founder and Co-Chief Executive Officer of Intelligent Beauty, Inc. He also served as president of FitnessHeaven.com which he sold to Intermix in 2001. He also created the skincare brand Hydroderm. Intelligent Beauty, Inc. retails health, wellness, weight loss, skin care, fashion and beauty products online. The company also offers e-commerce and online marketing services. Intelligent Beauty is based in Manhattan Beach, California. However, the founders of Intelligent Beauty didn’t stop there, Ressler merged social interaction with cutting-edge fashion and set out expanding Intelligent Beauty in to a personalization platform. The result. JustFab! Ressler pulled Fashion icon, Kimora lee Simmons, in as president and creative director of the company. Now with names such as Kate Hudson, Avril Lavigne, and Elle and Blair Fowler JustFab has soared beyond Fabulous. While capturing the attention of savvy, fashion-conscious women and men all over the globe. See: http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#e8463767e63f

Recently Don Ressler expanded Fabletics to include men’s wear. Pushing the company well beyond its worth of one billion. This line includes casual men’s wear meant for the gym and everyday wear.

Angelina Jolie Stuns Crowds with a Softer Side

The fashion industry can only keep its edge and glamor by changing each day. Fashionistas understand this rule, and adjust accordingly whether it be for the industry or their own personal interests. Regardless of the reason to demonstrate change, some celebrities just look fabulous in whatever it is they are wearing. Popsugar had some breaking news pertaining to Angelina Jolie’s new, soft, and feminine look.

The public often affiliates Jolie with having an edgy style. Often adding a smidge of class to and otherwise casual outfit, the star will add a suit jacket. Rarely wearing a lot of jewelry, and often rocking semi-masculine attire, the actress stuns crowds with her fashion statements. As she was spotted heading to dinner in London, however, she was seen wearing an outfit offering contrasting gray hues. Wearing a classy wool dress, peep-toe heels, a statement-making cashmere shawl, a monogrammed satchel, and diamond jewelry, she certainly looked elegant. Why the change, though? Could Jolie be turning over a new leaf? Did the restaurant have a dress code? Regardless, the public greatly enjoyed viewing Angelina in this new light.

As previously mentioned, the fashion industry is subject to common change. Some things, such as diamonds, are timeless, but others are out as quickly as they came to the market. Regularly updating your wardrobe is key in order to maintain a current, trendy status. Luckily, some fashion retailers and etailers have the public covered.

 JustFab is an online fashion boutique delivering fashionable and current outfits to women of all sizes. Equipped with the newest shoes, accessories, and outfits for each season, JustFab, the fashion retailer tops the charts at being the most convenient, reliable source for fashion insight. With specialized software allowing users to take a quiz, a personalized shopping experience is created by the retailer for every consumer. JustFab’s expert stylists fill a shopper’s online boutique with head-to-toe pieces that are just right for them and their style needs.

Learn out more about JustFab: